Jupiter Chevrolet: How not to sell a car
1.03.2012 | 0 Comments
This is the chat log I had today with Francisco Oguntosin at Jupiter Chevrolet in Garland, Texas. Take notes kids, this is the way to lose a customer and wind up on the internet.
Jupiter Chevrolet Inc : Thank you for choosing Jupiter Chevrolet Inc !
System: We have alerted the online representatives that you are waiting. Someone should be with you momentarily.
System: A representative has joined the conversation. Compose your message below and then click Send.
Francis Oguntosin : Hello, How may I help you?
You: Hi there. I’ve sent a couple emails today about your Chevy Cruze inventory
You: I’m about ready to make a decision and purchase today and there are a lot of competitive offers.
Francis Oguntosin : great
You: Can you get me out the door for $14,500 on the silver 2011 LT?
Francis Oguntosin : best deal is $14.600 plus TTL
You: OK. I’ve already got that deal with only 8k miles on it from another dealer
Francis Oguntosin : are you still there
You: yes. on the phone with another dealer
Francis Oguntosin : this is an LT
You: yes
Francis Oguntosin : that is a great price for $14,900
You: It is. I assume you are talking about Autohause listing, but I’m talking with a different dealer who is competitive with your offer, has lower miles and is dealer certified
Francis Oguntosin : we do have a life time warranty (powertrain warranty)
You: Yeah, I’m going to have to go take a look at those other two cars unless you can do something for me to get the price down or find some upgrades or something.
Francis Oguntosin : i can asure we are not going to miss your business.
You: I don’t imagine that you will. That’s a pretty poor attitude to have with a potential customer, especially when you’re doing it in writing.
You: If you haven’t heard of Ocean Marketing, you might want to Google it. It’s a cautionary tale of another customer service rep who shot his mouth off on the internet